Your Guide to Shopping Takeshita Street in Harajuku, Tokyo

December 13, 2018

I’ll admit, Tokyo has never made top 5 on my travel wish list. Honestly, I don’t even think Tokyo made top 10. When I was presented with the opportunity to go, obviously I was excited at the opportunity to go somewhere new, but I also didn’t have a list of spots I’d been dying to go to for years like I did when I first went to New York or Paris. That is, except for Harajuku.

 

As ridiculous as it sounds, my father introduced me to the music of Gwen Stefani at a very young age, and as a loyal Gwen Stefani fan, it was impossible to ignore her love for Harajuku. After doing my own research into it {including finding out that Harajuku was not just a style, but also a place. I was 10, stop rolling your eyes and give me a little break},  Harajuku quickly caught my eye for its cute, kawaii style, which is exactly why it was the one place in Japan that I just knew I had to go.

 

NYC based style and travel blogger Eva Phan on tips and tricks for shopping in Harajuku Tokyo santa monica crepe kawaii style ootd girl victoria's secret demure pink with rose gold foil scalloped lace american apparel lilac pleated tennis skirt boohoo pearl strap stilettos dior mitzah tarot twilly scarf how to wear a hair scarf japan travel guide where to go in shibuya totti candy factory sailor moon boutique store laforet

I was right. My girly, pink-obsessed self that’s been slightly bottled up since moving to New York came out in full form. I went down Takeshita Street {the iconic shopping street in Harajuku} on three different occasions at three different times of the day, two of them being when everything was closed, and every single time I had starry heart eyes. I was pretty much a walking emoji the moment I stepped into Takeshita Street.

 

Takeshita street entrance balloon display in Harajuku Tokyo Japan

Despite how kawaii Takeshita Street is overall, like any shopping area, upon further inspection I realized one thing: while there’s a lot of amazing stores in Harajuku, there’s a lot of stores that are just entirely not worth your time as well. I spent over two hours walking down a street that would take me five minutes to walk straight down nonstop, to find the best stores and food in Harajuku, just for you.

 

CLOTHING

Laforet

1 Chome-11-6 Jingumae, Shibuya, Tokyo 150-0001, Japan

  I went into Laforet on accident…kind of. After receiving a tip from someone that I might like the Japanese clothing brand Lily Brown, I ventured out to find the Lily Brown boutique an hour before it was supposed to close. Stepping out of the train station that was supposed to be just 500 feet from the boutique, I paced around where the boutique was supposed to be at the busy, main intersection in Harajuku for about 10 minutes like my typical, directionally challenged self. Finally I realized that Lily Brown was in fact tucked inside the building behind me, and in turn, meant that it was in the department store Laforet. I could solve a multi-step math equation in 30 seconds or less, but I’m downright illogical when it comes to navigation.

 

Laforet harajuku tokyo japan department store feminine fashion luxury

 

Stepping into Laforet was like stepping into my dream closet. Ruffles, tulle, and downright princess-worthy clothing surrounded me immediately. The entire main floor is just filled with individual boutiques of the prettiest, most feminine things, including Lily Brown. Laforet also has more typical Japanese minimalist chic clothing as well. Some of my favorite boutiques inside of Laforet include Lily Brown {obviously}, La Belle Etude, Vintage Qoo {luxury vintage resale}, and get this – an entire boutique dedicated to Sailor Moon.

 

Laforet luxury feminine department store Sailor Moon anime manga boutique for cosplay

Liz Lisa

Tokyo-to, Shibuya-ku, Jingumae, 1-6-12

  If you’re looking for some girly, kawaii fashion, Liz Lisa is exactly where you should be. Liz Lisa’s innocent style is encapsulates kawaii Japanese fashion in an innocent and modest way. There’s actually two places to purchase Liz Lisa on Takeshita street – their boutique in the department store ALTA, and the standalone Liz Lisa store. I went to both, and cdan say with confidence that the only one worth going to is the standalone store. ALTA as a department store isn’t bad, the boutiques were just nothing special in my opinion, similar to what we have here in the States, and has a much smaller collection than the main store. Liz Lisa has reasonable prices and was running some great sales while I was there. There were so many things I would’ve bought in an instant, but unfortunately everything seemed to be just a little too big on me. If you’re looking for a real bargain, the Liz Lisa standalone store also has an outlet store located directly above it, accessible by an outdoor staircase on Takeshita Street.

 

Style blogger Eva Phan of Eva Darling tries on modest Liz Lisa dress in Harajuku Tokyo Feminine modest sleeping beauty style kawaii Liz Lisa dress worn by Eva Phan of Eva Darling in Takeshita Street Harajuku Tokyo

WC

1 Chome-19-5 Jingumae, Shibuya, Tokyo 150-0001, Japan

  I was so excited to go to WC on Takeshita Street after hearing from several other websites how awesome and affordable their clothing was. Actually stepping into the store, I’ll admit, I was a little disappointed.  It’s definitely overhyped, but still a fun store! Think slightly better than H&M quality at Zara prices. Although personally, WC didn’t have much I was interested in, I do think it’s worth a go, especially if you’re into throwback ’90s fashion. WC has a second floor with an amazing selection of vintage clothing, mostly from American designers such as Ralph Lauren and Levi’s. If you’re not from or living in the States, it’s great, but if you live in the States, you may find that their vintage selection is a bit overpriced for the designers offered.

 

wc store on takeshita street in harajuku tokyo shibuya japan 90s kawaii fashion

Chicago

Japan, 〒150-0001 Tōkyō-to, Shibuya-ku, Jingūmae, 4 Chome−26
  Chicago is tucked away in an alley across the street from Takeshita street, but absolutely worth the walk over. Japan is known for its bustling vintage and resale scene, and Chicago is one of the best. Chicago boasts inexpensive, truly vintage pieces, mostly from the 1970s-90s. My favorite find? A rare, small batch produced, vintage silk Chanel scarf for just $60. Also notable were the array of vintage Burberry and Balmain square scarves ranging from $30-$45. Chicago also has a gorgeous array of beautiful vintage silk kimonos and obi belts, many  just $30-$70.
Chicago vintage store harajuku tokyo japan shibuya silk kimono

If you happen to venture over to Chicago, there are several other vintage and resale stores if you wander down the little alleyways, specializing in everything from hypebeast brands such as Supreme, BAPE, KITH, and Palace, as well as more traditional vintage offerings.

 

BODYLINE

Japan, 〒150-0001 Tokyo, Shibuya, 神宮前1丁目6−15−2F 原宿ジュネスビル

If you’re looking for Lolita-esque cosplay, BODYLINE is exactly where you need to be. I walked in expected to be greeted by notorious high price tags, however was pleasantly surprised to see that BODYLINE offers high quality, adorable, unique costumes at Target prices. If Halloween wasn’t for almost another year, I definitely would’ve bought two or three. Their Lolita take on Alice in Wonderland was among my favorites.

 

BODYLINE Takeshita Street lolita cosplay costume harajuku shibuya tokyo japan

 

ACCESSORIES

Paris Kid’s

Japan, 〒150-0001 Tokyo, Shibuya, 神宮前1丁目19−8 原宿ファミリービル 1F

  In my opinion, accessories are really one of the best things Harajuku has to offer. With an overwhelming amount of them, even at Laforet, I didn’t see any costume jewelry over $50, with the exception of Chanel. PARIS KID’S was such a fun place to wander into, and was difficult not to go crazy in! The whole store was on sale, and just 300 Japanese Yen {roughly $2.64 USD}. If you don’t have pierced ears, PARIS KID’S will be your personal paradise, as almost all of their earrings are clip-ons instead of pierced. I don’t love clip earrings, so this was a little disappointing as most of the novelty earrings were clip on, however they still had a ton of cute options for pierced earrings as well. I picked up a couple of fun things for my younger sisters, who I know would’ve easily spent an hour in the small store.

 

PARIS KID'S storefront on Takeshita Street in Harajuku Tokyo Shibuya Japan

WEGO

I initially skipped over WEGO when walking down Takeshita Street because at first glance it just looked like H&M or something similar, but on my way back, figured “why not?” Wow, was I wrong. WEGO is like H&M, if H&M was kawaii and carried Japanese street style. While WEGO does carry both men’s and women’s clothing, I’m putting it in the accessories category because honestly, that’s what makes it so special. Like PARIS KID’S, the accessories and home decor at WEGO are all very inexpensive. They’re also quirky and unique. WEGO definitely specializes in the kawaii novelty pieces Harajuku is known for, and everything is so inexpensive that it’s tempting to buy it all. Want something to remember the many {many} crêpes on Takeshita Street? WEGO has you covered with their crêpe keychains for just 300 yen.

 

WEGO Takeshita Street Harajuku Shibuya Tokyo Japan novelty kawaii keychain assortment

FOOD

Santa Monica Crepes

As far as I’m concerned, there’s exactly two types of food you absolutely must try in Harajuku, and crêpes are definitely the number 1. Crêpe spots absolutely rule Takeshita Street. While there are a few different options, Santa Monica Crepes, Angel Heart, and Marion Crepes are definitely the two most popular. Of everyone I talked to who has been to Japan, Santa Monica Crepes reigned superior, so that’s what I went for. I had tried a novelty crêpe place with a similar concept back in NYC, that didn’t make the crepe properly, so I was hesitant to try these, but I really shouldn’t have been. Apart from my uncle’s crêpe making abilities, Santa Monica Crepes had the closest crêpe to the crêpes I had in Paris. That being said, crêpes in Harajuku are almost an entirely different dish, as they are really more of a snack/dessert/street food than they are breakfast or lunch. Santa Monica Crepes is so popular, that there’s actually one large location at the corner of Takeshita Street, and another smaller location about halfway down. Keep in mind, Takeshita Street isn’t very long! Crepe stands are really just that busy. Stacked with sugary toppings and decadent as ever, crêpes are an absolute must. Most crêpes are very affordable and range from 300-450 yen.

 

Santa Monica Crepes kawaii dessert Takeshita Street harajuku shibuya tokyo japan

Santa Monica Crepe Harajuku Takeshita Street chocolate dipped strawberry custard holiday special dessert

Travel and style blogger Eva Phan of Eva Darling outside of Santa Monica Crepes kawaii dessert Takeshita Street harajuku shibuya tokyo japan kawaii fashion american apparel lilac tennis skirt victoria's secret unlined dream angels scalloped lace bustier demure pink rose gold shine dior mitzah tarot twilly boohoo pearl strappy black stiletto what to wear teen girl fashion how to wear a hair scarf

Angel Crepes Takeshita Street Harajuku Tokyo Japan kawaii neon pink sign logo

Travel and style blogger Eva Phan of Eva Darling outside of Santa Monica Crepes kawaii dessert Takeshita Street harajuku shibuya tokyo japan kawaii fashion american apparel lilac tennis skirt victoria's secret unlined dream angels scalloped lace bustier demure pink rose gold shine dior mitzah tarot twilly boohoo pearl strappy black stiletto what to wear teen girl fashion how to wear a hair scarf girly feminine fashion

Totti Candy Factory

Japan, 〒150-0001 Tokyo, Shibuya, Jingumae, 1 Chome−16−5 RYUアパルトマン 2F

  I’ve been obsessed with the over the top cotton candy in Asia ever since it went Insta-viral, so going to Totti Candy Factory was a must. Totti makes larger than life cotton candy in rainbow colors, and trust me, the photos don’t do this cotton candy justice. I totally expected it just to be a gimmick and like any other cotton candy, but honestly, the cotton candy itself is delicious. Unlike the cotton candy you’ll find at a state fair, this cotton candy is light and airy, with distinct flavors for each color. The price of the cotton candy is steeper than most desserts in Harajuku at 900 yen, but it’s definitely worth it.

 

Totti candy factory kawaii cotton candy rainbow takeshita street harajuku shibuya tokyo japan girl long brown camel dior mitzah twilly Totti candy factory kawaii cotton candy rainbow takeshita street harajuku shibuya tokyo japan girl long brown camel dior mitzah twilly half asian vietnamese rainbow

xx,

E

 

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NYC based style and travel blogger Eva Phan on tips and tricks for shopping in Harajuku Tokyo santa monica crepe kawaii style ootd girl victoria's secret demure pink with rose gold foil scalloped lace american apparel lilac pleated tennis skirt boohoo pearl strap stilettos dior mitzah tarot twilly scarf how to wear a hair scarf japan travel guide where to go in shibuya totti candy factory sailor moon boutique store laforet

NYC based style and travel blogger Eva Phan on tips and tricks for shopping in Harajuku Tokyo santa monica crepe kawaii style ootd girl victoria's secret demure pink with rose gold foil scalloped lace american apparel lilac pleated tennis skirt boohoo pearl strap stilettos dior mitzah tarot twilly scarf how to wear a hair scarf japan travel guide where to go in shibuya crepe santa monica angel teen girl fashion curled hair pigtails easy hairstyle long hair

 

One response to “Your Guide to Shopping Takeshita Street in Harajuku, Tokyo”

  1. Mimi says:

    I feel like there’s a few versions of me with different styles, and the one who loves big, fluffy, full-skirted dresses in novelty prints was resurrected by this post. When I went to China as a little kid, my favorite stores were the ones with all the pretty dresses in them. Because the exchange rate was pretty good back then, my mom would buy me entire suitcases worth of dresses to bring back to the states. I miss those times; will have to check out Takeshita Street when I go to Tokyo!

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